4 Reasons Why Email Marketing Is So Important

 Here are my top 4 reasons why email marketing is important and how it can help your business:

1. stay in touch with your audience.

Emails have the ability to keep your customers in the loop. Consumers are able to check their emails when it is convenient for them. It can make them feel like you are thinking about them. This email can be as simple as saying, "Hi, we are thinking of you, here is a special offer!" or "Here is an update on what's been going on with us over the past few weeks." Those who have signed up to your email list have already committed to receiving these notices. So they'll likely enjoy these emails (assuming you give them something worth reading) and it will increase engagement with your customers.

2. Reach your customers in real-time

According to Litmus, 54% of all emails were opened on a mobile device. This is significant and should be considered when planning any marketing strategy. More and more consumers are using their mobile devices to access not only email but all other types of media and information. Not only that, but well-designed emails lead to higher conversion rates on mobile devices than any other medium. Beat them on the go!

3. people engage with email

Email has been a form of communication for a long time, over 40 years to be exact. Over the years, email has quickly become one of our primary means of communication. We have all been raised to respond to an email in some way. Be it to reply, to forward it, to click on something else in the email, to delete it, to buy something or to register. We tend to do something with email. Knowing this, you can use email to direct your customers to your website, have them pick up the phone and call, or provide some other call to action. In fact, over 25 percent of sales last year were attributed to email marketing.

4. email marketing is easy to measure

Most email marketing tools offer the ability to track what happens after you send your email campaign. You can track delivery rates, bounce rates, unsubscribe rates, click-through rates, and open rates. This will help you understand how your email campaigns are performing, which ones you should tweak, or which ones you should eliminate altogether. These metrics should not be ignored. They are an important part of your overall internet marketing campaign. 

While there are various studies and surveys that suggest "optimal" numbers, it all depends on your industry and your target audience. If your customers not only want daily emails, but expect them, you should provide them. However, if you send too many emails to consumers who do not want more than one per week, your unsubscribe rate will increase. It's all about knowing your customers and providing valuable content.


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