Understanding Black Friday


It's common for retailers to offer special promotions online and in stores on Black Friday. Many open their doors early in the morning on Black Friday to attract customers. To keep up with the competition, some retailers have even gone so far as to keep their operations open on the Thanksgiving vacation, while others start offering deals as early as November.1

Truly avid bargain hunters have been known to camp out overnight on Thanksgiving to secure a spot in line at their favorite store; the most fanatical have been known to skip Thanksgiving dinner altogether and camp out in parking lots for days or even weeks to snag great deals. The promotions usually last through Sunday, and both brick-and-mortar stores and online retailers see a spike in sales.

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