Event Digital Marketing Plan


Advertising, advertising, advertising

Your event deserves to have a great advertising plan. But it's not always easy to know where to start. Your marketing plan should start with your event planning. The two go hand in hand. After all, without a good promotional strategy, no one will know about your event. So how do you go about doing this? We have created a basic event marketing plan template below to help you get started.


Know your event

The first step in planning your event is to understand your event and its purpose. From there, you can focus on the details, such as the event name, theme, tagline, and color scheme. This breakdown of the event will serve as a template for your event marketing plan.


Know your event basics

Name of the event

Purpose of the event

Event type (in-person, virtual, or mixed)

Theme

Tagline

Color scheme

Your event website is critical to marketing events


There are few events that can do without an event website. If you are not sure whether you need a marketing website or a registration website for your event. Your event website is the most important touch point between you and potential attendees. It needs to contain important information and drive attendees to register. Event technology can also help you personalize the entire event planning process. You can create a branded event registration website that is designed to recognize who is visiting your website. This allows you to customize the registration process based on the type of attendee. With more sophisticated software, you can even create dynamic registration paths and pricing based on predetermined criteria.

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