Why is building an email list important?

According to the Direct Marketing Association, email marketing brings businesses in the U.S. an average return on investment of 4300 percent (ROI).

Because subscribers joined your email list from your website and confirmed their identity by clicking a link (double opt-in), they are extremely interested in what you have to offer. Therefore, they are more likely to convert into paying customers.

In our business, the conversion rate for email lists is 10 times higher than for social media campaigns.

This makes sense when you think about the reasons that make email an incredibly powerful communication channel:

1. email is personal

Email allows you to land in a user's inbox. There is no ranking system that limits your reach. It is very direct and personal.

2. email is targeted

To receive updates from you, a user fills out a form to join your email list and confirm their email address. Someone who puts in that much work is obviously interested in hearing from you, and they are much more receptive to your message.

3. email is targeted

As we mentioned earlier, the user has already shown interest in your product or content. Since you already know what he likes, you can provide him with highly relevant offers to get better results. This is called segmentation, and we will get into it later in this article.

4. your email list is yours

You do not own Facebook, Twitter, or Google. Your social media campaigns and SEO efforts can be nullified if these platforms change their policies. Your email list, on the other hand, belongs to you, and it's not affected by the decisions of other companies.

5. email is a one-to-one thing

People read email in the privacy of their inbox. The message does not show up in a public timeline or newsfeed. They can ask you questions directly and confidentially. This fosters trust and connection.

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