What are Google Web Stories?

 What are Google Web Stories?

Google Web Stories are a web-based version of the popular story format. Stories are discoverable through Google Search and the Google app, which you can download on iOS and Android. You can also embed them in your own web pages.

The main difference between regular social media Stories and Google Web Stories is that your Stories and the content they contain are owned and hosted by you (the creator), not the social media platform on which they are published. Google wants you to think of these Stories as "another standalone publishing format on the web that's more open than its social counterparts. Since these posts are open source, no one can dictate what content you can create and share.

Just like regular stories, they can be monetized through ads. However, since the stories are yours and hosted on your server, you make money from them. Not the social media giants.

What are the advantages of Web Stories?

Since Google Web Stories is open source, it undoubtedly offers numerous benefits that social media stories do not. They offer you flexibility and freedom to be creative. Since it's a visual medium, you can really get creative and think about what your audience wants to see. 

Google Web Stories also offer you a creative way to reach new audiences through digital marketing. As part of the open web, the content can be shared and embedded across multiple websites and apps. When used creatively, they give you endless opportunities to reach more audiences than ever before.

The format's compatibility with website analytics means you can track and measure the performance of your Google Web Stories for deep insights.

How do you create Web Stories?

Google Web Stories are based on Accelerated Mobile Pages (AMP), but are designed to be as simple as possible to create. There are a number of approaches you can take when creating Google Web Stories, so you can choose the option that works best for your business and resources.

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