Valuable qualifications for Digital Marketing Executives

Excellent written and verbal communication skills

Learn Digital Marketing

Proficiency with web analytics tools, e.g., Google Analytics, NetInsight, WebTrends, etc.

Proficiency in CRM software, e.g. Salesforce, Oracle, Microsoft Dynamics CRM, SAP, etc.

SEO/SEM

Experience with content creation for social media in the B2C space.

Experience with CMS and database driven websites

Creative and innovative thinker

Google AdWords

Understanding of marketing theory and practice (traditional and new)

Working knowledge of ad serving tools, e.g. DART, Atlas

HTML and CSS

Flash, action script and JavaScript coding

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