What blogging means for your business ?

Drive traffic

Blogging is a wonderful way to increase traffic to your website and improve your search engine optimization. The more you blog, the more content the search engines have to crawl and index. This means that they can easily see that your website is an information source that can be accessed. Also, with your blog, you can create content that encourages your audience to share it with their contacts. Businesses that blog receive 97% more links to their website from other online sources. (Source: Hubspot) When you have people posting your content for you, your content gets seen by more people for less money. That's a real win!

Build credibility

A blog with useful content shows your audience and customers that you are a trusted source. Writing posts on topics that are interesting and helpful to your customers shows them that you are more than just a company selling a service or product; it shows them that you care about spreading useful information in your industry. 47% of buyers look at 3 to 5 pieces of content before contacting a sales representative. (Source: Demand Gen Report, 2016) This shows the importance of having the right content to prove your credibility and drive sales.

Start a conversation

Blogging as a business is a great way to start a conversation directly with your audience. A common feature of many blogs is the comment section. Use your blogs to encourage your readers to share feedback and thoughts with you. Do not be afraid to ask a direct question and see what your audience has to say. You never know when someone might have a great idea or suggestion for your brand. Answering their questions shows them that you care about their opinion and humanizes the company.

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