What are Google Shopping ads?

You already know the sound "Beep Beep"! Well, it's nothing but the sound of the eCommerce advertising bus that you will miss if you do not join Google Shopping Ads right now!

To understand, Google Shopping Ads are product-related ads and are displayed for product searches on Google and Google Shopping. Like regular search ads, Google Shopping ads display an image of a product along with descriptions like product title, brand name, and reviews. They provide shoppers with important information about the product before they even visit an online store.

For better understanding, if you have ever searched for products online on Google, you must have noticed that Google Shopping Ads, also called Product Listing Ads, pop up on your screen along with the search results. These ads are paid product placements that display high-quality images and other details such as the website name, headline, product availability and discount price, etc.

In recent years, Google Shopping Ads has gained popularity and become an effective advertising mechanism for various eCommerce platforms. Google Shopping Ads are best suited for eCommerce stores as these ads highlight the product in search results and provide clear information about the product.

Let us take a look at how Google Shopping ads display:

On the Google Shopping platform

At the top of the search query

If you are wondering why you should consider Google Shopping ads, check out these benefits of Google Shopping ads to help you choose the standout advertising solution for your business.

What are the benefits of Google Shopping ads?

Let us discuss each point in detail to understand why Google Shopping ads are the best for your eCommerce store.

Great visibility for your products

The first and foremost benefit of Google Shopping ads is greater visibility, because Google Shopping ads improve the visibility of your products in various ways. Here you can learn how to improve the visibility of your products.

First, your products will be listed at the top of Google search results, which makes it easier to grab the attention of potential customers. Your product is the first thing they see on the search results page, even before the organic results.

Learn: How to use free listing on Google Shopping for your eCommerce store.

Secondly, there are product images and basic information about the product, and that helps you attract attention better than keywords or slogans.

Google Shopping ads make your products appear visually appealing on search results pages, and if an ad is visual and contains concrete information about the product, customers are more inclined to click on it.

Increase ROI

Google Shopping ads are a smart investment of your marketing budget because they perform better on a whole host of important metrics: CTR, cost-per-click (CPS) and conversion rate.

It is now proven that Google Shopping ads help increase the quantity and quality of leads to products. A high-performing ad campaign with high-quality product images contributes to improved CTR at comparatively low PPC.

Read also: Conversion Centered Design Practices to Influence eCommerce ROI.

For retailers, there is no greater benefit than this: They get the best value for their investment, which means a higher return on investment. Simply put, eCommerce store owners could spend less than they used to on an advertising campaign and still get double the revenue from the investment.

Ultimately, these ads are more effective at driving traffic to your store and increasing sales. The result for you is a better return on your investment. The main reason for this is the amount of information displayed, which basically simplifies the path to the customer, because they do not have to find your store first.

Wider reach

Google Shopping ads do not just appear in Google's standard search results, because they are useful to shoppers and well-known to advertisers. Google has been constantly expanding the channels in which Shopping ads are displayed. This means that you have more chances to reach potential buyers.

Today, Google Shopping ads appear in a variety of places, such as:

The Shopping tab in Google Search

Google search partner websites

Throughout the Google network, including YouTube and Gmail.

Another great advantage of Google Shopping ads is the space they can occupy on a single search results page. Basically, there is no limit to how many of your Shopping ads can appear in a single search.

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