What is Google Merchant Center and How to set up a Googe Merchant Center Account?

 Complete Google Merchant Center Guide - InfoTalks


What is the Google Merchant Center?

Google Merchant Center is a digital platform that allows you to upload and promote products you sell, so users can search and buy what you offer on Google. You can upload products that you sell online or in your retail store.


How would I set up a Google Merchant Center record?

If you want to know how to set up a Google Merchant Center account for your business, follow these steps:

1. create an account


In order to use Google Merchant Center, you need to create an account. This account can either be a Gmail account or a Google Business Profile account. If you already have one, you can use this account to sign in to Google Merchant Center.


2. visit the Google Merchant Center website

Once you have set up your account, visit the Merchant Center website. Click "Get Started" to set up your Merchant Center profile.


3. enter your business information

Next, enter the information about your business. You'll enter information such as your company's country, name, and website URL. Also, add contact information such as your name and email address.


4. upload your products

To run Google Shopping ads and local inventory ads, you first need to upload your products. You want to create a catalog of products that you can choose from to advertise in Google. To upload products, you need to create a Google Merchant Center feed.


This feed is the data source that Google will use to create your ads. Follow these means to add your items:


Sign in to your Google Merchant Center account.

Go to the "Products" category and click on "Feeds".

Click on the "+" sign

Upload your catalog information in a . TXT or .CSV file (or enter the data manually)

Submit your feed

You can upload your entire inventory to your feed. Google allows you to upload your data from:


Google Sheets

Scheduled retrieval

Uploaded file

When uploading products, you must include important information such as the product:

ID

Title

Description

Link

Image link

Availability

Price

Category

Brand name

5. present your products


After you have uploaded your products, you can start showcasing them. From Shopping Ads to local inventory ads, you can use Google Merchant Center to help your customers discover your products.

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