A List of Common Google Merchant Center Errors and how you can fix them

Disapproved Product in Google merchant Center 

False price

The prices you list in your feed should match the amount listed on your website. Google crawls your website to make sure it matches. If a discrepancy is found, those products will be disallowed. Many factors can lead to this inaccuracy.. The reason could be that you have not submitted a new feed for a long period of time.

How to fix

The best way to fix this is to submit a new feed every day. This will help Google get the most up-to-date and accurate data. Double-check the fields for your price and sale price.

The WooCommerce CTX feed plugin supports automatic feed generation at a given time. The plugin generates a data or product feed to sync your products with your Merchant Center, including Google Shopping.

If a certain product is no longer selling, but you still send the sale price, this may be the reason for the problem. To fix this error in the future, you can use the "Date of sale price" in the feed, which indicates when the sale takes place.

If you use the WooCommerce CTX Feed plugin, you can create your own rules to ensure that you send the sale price when the product is on sale and the original price when the product is not on sale.

Item needs a GTIN

It's important to update your feed as Google is becoming stricter about controlling GTIN values. There used to be only a warning, but since May 2016 it is supposed to be upgraded to an error.

How to fix it

Please make sure you provide an accurate GTIN for all products that need it. Not sure if your products need a GTIN or not? You can check Google's UPC guidelines. You can also look at the barcode to determine the GTIN of your product. Contacting the product's producer is an additional choice.

Invalid shipping costs and taxes

In Google Merchant Center, we often find that merchants have forgotten to set up their tax and shipping information. You can either set this up at the account level or with item level overrides. I recommend setting up the account yourself.

How to fix it

To set up the tax, go to the tax information in your Merchant Center, and go to shipping rules to set up shipping through your settings. If you need help setting up these rules, you can view the guidelines in the Google Help Center.

Invalid images

An image is a requirement by Google for all products in your data feed. If your images result in a 404 error, you may receive this error message. Formats like PNG, JPEG, non-animated GIF, and BMP are acceptable.. Do not forget to note that an image for apparel items must be at least 250 x 250 pixels.

How to fix the error

Check your image URLs before sending them in a feed to make sure they lead to the product image and whether or not they meet Google requirements.

Policy violation

Every retailer needs to pay attention to Google because there are some content restrictions. For example, Google may classify products such as ammunition, folding knives, fireworks, etc.as dangerous. Many merchants do not notice these restrictions because they are used to selling similar items on their website or through other channels.

How to fix it

Remove all banned products from your data feed.. This tedious process can be much easier if you use a feed plugin like WooCommerce CTX feed. You can create a rule to submit products whose name does not contain "fireworks".

Besides, WooCommerce CTX Feed is highly customizable, has access to more than 100 merchant pages and responds very quickly to user commands.

I hope this article will help you avoid the mentioned mistakes. You may miss out on more sales and impressions if you spend more time troubleshooting Google Merchant Center. So, it's up to you how to deal with it.

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