How to Make Google Web Stories

This Google format can bring various benefits to your business, such as sharing a unique and engaging brand story with your audience, driving engagement with interactive elements, driving traffic to your various channels, and allowing you to make money and generate revenue.


Let's take a look at how to create them.


1. Create a storyboard for your narrative.

The first step is to create a storyboard and design a narrative. Google has created a storyboard script template that you can use to design your web story narrative.


Choose an editor.

After you've created a final draft, select the editor you want to use to create your story. If you've developer skills, you can follow a tutorial from AMP that walks you through the process of creating a story with custom features.

If you don't have developer skills, you can use one of the recommended editors that don't require programming.


If you use WordPress, you can use the Web Stories plugin.


Google Web Stories Plugin

Developed by Google, the Web Stories for WordPress plugin helps you easily create and publish your web stories to your WordPress website. The editor includes templates, a drag-and-drop builder, space for custom brand elements, and you can copy existing elements from your WordPress library.


3. create your web story


Once you've selected your editor, start creating your web story.


Test your web story before publishing it.


The last step is to activate your web story on Google, and for that you need to test it with different tools.


Test if it's valid AMP by using the test tool AMP or the test validator AMP.


Check if your story can be indexed by Google by using the Sitemaps Report and the URL Inspection Tool.


Check if your story displays correctly on different devices using Chrome Developer Tools.


To embed a Web Story in your WordPress website, use the Web Stories block. Once you've created your Web Story using one of the AMP tools, you'll receive an embed link that you can paste into your website code.

Below are some best practices for creating web stories.

Best practices for creating Google Web Stories


1. Go for video-first storytelling.

Google wanted Web Stories to be primarily video. It favors video over anything else, but also welcomes audio, images, and animations to help you tell a story. You can include text, but if you use it, you should use less than 280 characters or about 40 to 70 words per page.


2. use engaging elements.

Stories should be interactive and engaging for users, so you should use interactive elements.

It's best to have multiple story pages to grab the viewer's attention and get them to tap on the page to learn more. To promote audience interaction with your information sources, you can also incorporate interactive quizzes and polls, CTAs, and links to other pages.


3. Leverage your brand identity.

Stories will show up in SERPs and Google Discover. Therefore, you should include your unique brand elements so viewers know it's you.


4. Make sure your stories are valid AMP.

Web Stories run on the AMP framework, so they need to be AMP valid. We recommended several testing tools above, so make sure you use them throughout the process to ensure your stories can appear on the web.


5. make your web stories accessible.

Although you want to champion visual storytelling, your web stories also need to be accessible. To guarantee that everyone can benefit, include metadata to your tales, transcribe audio, utilise subtitles and captions, and provide alt text to your photographs.


Pay attention to Google's SEO standards.

As mentioned earlier, webstories are pages on your website. Therefore, you should follow SEO best practices when creating your webstories so that they can be indexed and appear in the SERPs.

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