Short Brief On Response E-Mail List - Digital Markeing Hindi

 Here is a Short Overview On Response E-Mail List, I personally Recommend You To Read The Detailed Article On E-Mail List. It will surely help Your Business Growth.

Response direct mail lists are typically databases of consumers who have inquired or purchased as a result of a direct response ad, direct mail catalog, direct mail offer, direct selling ad TV, direct response newspaper ad, or other direct response offer. The most common direct mail response lists are from catalog retailers.

Before you consider buying a direct mail list, analyze your own customer database. Ask yourself exactly what they have in common, and then look for those characteristics in a new mailing list.

Begin your search for a new mailing list based on your perfect target audience. Find a list that closely matches the definable characteristics of your own customers. If that exact mailing list is not available, try to buy the most perfect business mailing list - and test mailings to that list in smaller numbers. Measure and track the response.


Today's direct mail can be highly targeted because of the precision of the mailing list data available. If you can specify a mailing list precisely, you are likely to find a list that is a perfect match for your needs. The more you qualify the names on your mailing list, the more precisely you specify the segments of your perfect mailing list, the higher the response rate and the lower the wasted advertising dollars you have for your direct mail campaign. The higher the response rate, the greater your chances of success and profit.

The selection of a direct mail list has more to do with your success or failure than any other element of your mailing campaign. Before each mailing, calculate the percentage of response you need to break even and see if it's realistic. If it is above 2%, you should reconsider the mailing.

Precise targeting of mailings makes direct mail one of the most effective and cost-efficient marketing methods, as long as you define your target audience in advance and tailor your direct mail list to them.


The delivery of your direct mail depends on the accuracy and timeliness of your list. Higher quality, more current mailing lists have a much higher delivery rate. A poor list can result in up to 20% or 30% of your standard (bulk) mailings not being delivered. Another 10% will be delivered, but you do not know to whom. Of that 20% to 30%, some of your direct mail pieces will be returned to you, defaced beyond recognition by the post office and certainly of no value.


Some mailings are delivered, but to the wrong address. Other items are simply lost, and no one knows where they went. In contrast, when you buy an up-to-date, accurate direct mail list, the delivery rate can be a whopping 95% - 97%!

Some of the best direct mail list delivery rates are found in magazine publishers' lists of magazine subscribers.


Magazine distributors have some of the highest delivery rates on the market. And for good reason: subscriber lists are by nature highly targeted to their annual qualified magazine readers. Publishers pay for returns: As a result, their mailing lists have high delivery rates because publishers are very quick to correct their names and addresses.


Most magazine publishers rent out their mailing lists for non-competing offers (e.g., other than similar magazines). If you see a magazine that might be a good fit for your direct mail campaign, call the magazine publisher and ask if the subscriber list can be rented. Most larger publications offer their lists through a mailing list broker, so you will be referred to that company.

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