Short Brief on Importance of Brand Marketing - Digital Marketing Hindi

Brand Signals are the very important aspect in growing your business i recommend you to read the full article on Importance of Brand Signals in Google 200+ Ranking Factors

77% of marketers believe branding should be an important part of your strategy if you want to grow your business. And as Amazon founder Jeff Bezos rightly said, "Your brand is what other people say about you when you are not in the room."

Branding is critical to your business because it is your company's visual identity and, when done right, gives your company not only a name, but a voice and builds consumer awareness of your business.

Let us first understand what branding is, and then learn about the strategies you can use to enhance your brand's identity.

What is branding?

Branding is the process of publicizing and promoting a company's services through direct advertising campaigns or through sponsorships. Branding strategies bring consumers closer to the brand and provide them with value so they can know, feel, and experience the brand:

Digital marketers have a big responsibility - promoting a business - and must take every step to transform the business into a brand so that leads will follow. They work closely with design, offline marketing and social media departments. When they collaborate while working to promote the brand, the company's success is bound to follow.

As a digital marketer, you need to ask yourself these questions:

Will higher rankings do any good if people do not recognize your brand?

Is the brand you are promoting mentioned along with key competitors?

Are you promoting keywords in the domain name or a brand?

Do people search for the brand name on Google?

I am sure you have already figured out the real reason for these questions. You can only be successful with your digital marketing goals if you turn a business into a brand.

How to turn a business into a brand

Google loves brands because they deliver on a promise they make to their customers. Ideally, a brand offers exceptional customer service, superior product quality, a website that loads quickly, and there are few instances of customer dissatisfaction. 

Build the right foundations.

Brand growth starts with a strong foundation. So the first step is to strengthen the roots of your brand. As a digital marketer, you need to follow the checklist below to determine if your business is on the right track.

What is the promise that the company makes to the customer?

Promise is the expectation that the customer has from the company. So, put yourself in your customer's shoes and try to evaluate the brand promise from their perspective before you start marketing your product or service.

The brand promise should be genuine and better than what your competitors are offering. The following figure shows the steps you need to take to determine the brand promise:

Is the logo unique and memorable?

Color increases brand recognition by up to 80% - this means your brand must have a colorful, powerful and memorable logo. The colors used in your logo should be different from those of your competitors.

Is the website fast and responsive?

Brands have super-fast websites, and this is what sets them apart from the websites of smaller businesses. The speed of a website is often the first impression a visitor or prospect has of it, and it needs to be fast. People prefer websites that load quickly, otherwise they'll leave. 

*47% of consumers expect a website to load in 2 seconds or less.

*40% of visitors abandon a website that takes longer than 3 seconds to load.

*A 1 second delay in page response can result in a 7% drop in conversions.

Do you have a better understanding of brand equity?

Study your competitors and analyze all current marketing materials. This will help you steer your goals in the right direction.

 Gain the trust of your customers

Without trust, there can be no relationship between brand and customer. We live in a time when people do not trust companies easily. As a result, techniques like advertising, where the company brags about its own accomplishments, do not work as well as they used to. Instead, Millennials trust peers (social proof), and you need to find new ways to gain people's trust.

 Develop a voice for your company

A leader is recognized by their tone of voice, not just their actions. If you want to be a leader in your niche, you need to set the tone of your brand voice.

Analyze the tone of voice of your competitors to find out what sets them apart and how you can stand out.

Pay attention to your customers' tone of voice and try to mimic it in your brand voice. If your audience likes casual conversations and you are too formal, rethink your tone.

Your brand voice needs to inspire people to take action.

Let the brand voice develop gradually. You can not have a perfect brand voice from the start! Give your brand voice time and let it develop slowly.