4 Reasons Why Email Marketing Is So Important
Here are my top 4 reasons why email marketing is important and how it can help your business: 1. stay in touch with your audience. Emails have the ability to keep your customers in the loop. Consumers are able to check their emails when it is convenient for them. It can make them feel like you are thinking about them. This email can be as simple as saying, "Hi, we are thinking of you, here is a special offer!" or "Here is an update on what's been going on with us over the past few weeks." Those who have signed up to your email list have already committed to receiving these notices. So they'll likely enjoy these emails (assuming you give them something worth reading) and it will increase engagement with your customers. 2. Reach your customers in real-time According to Litmus, 54% of all emails were opened on a mobile device. This is significant and should be considered when planning any marketing strategy. More and more consumers are using their mobile devic...